National Finance Olympiad

Crafting a brand that aims to reshape the financial literacy landscape of India

100k

India' biggest financial Literacy platform, with over 100k Students

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Introduction

National Finance Olympiad is a student-focused financial learning platform that helps young people build practical money skills for the real world. It offers an engaging, accessible way to learn personal finance through interactive lessons, illustrated guidebooks, games, quizzes, and nationwide competitions

Details

Project NameNational Finance Olympiad
Timeline2025
RoleHead Of Design

Scope

Brand Design01
Web & Experiential02
Product Design03
Marketing Design04
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Website Experience

We designed the NFO website to feel credible, approachable, and easy to navigate for students, parents, and educators. A clean editorial layout, generous whitespace, and a refined blue palette create a sense of trust and academic sophistication. Illustrated financial motifs, elegant typography, and modular content cards make complex information feel engaging and accessible, while the responsive design ensures a consistent experience across devices.

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Branding

We created a brand identity for NFO that feels credible, established, and approachable. The traditional wordmark and crest-inspired emblem were designed to resonate with schools, building trust among teachers and principals while remaining aspirational for students

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Books and Marketing

We extended the NFO brand across its educational books and marketing campaigns, creating a consistent visual language that feels credible, engaging, and age-appropriate. The guidebooks use grade-specific illustrations and clear editorial layouts to make financial concepts easier to understand, while campaign creatives adapt the same identity across social media, parent outreach, and school communication to build recognition and trust.

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