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National Finance Olympiad
NFO is a India' biggest financial Literacy platform, with over 100k Students, 390+ scholarships, and 900+ trophies awarded so far.
Ayurisa Wellness
Bringing traditional Ayurvedic care into a refined modern ritual
Introduction
Ayurisa is a family-run Ayurvedic haircare brand built around slow, intentional care for the scalp and hair. The project brought together brand identity, packaging, photography, and e-commerce design, translating Kerala’s visual heritage and Ayurvedic principles into a contemporary system that feels trustworthy, premium, and deeply rooted in tradition.
Details
Project NameAyurisa Wellness
RoleBrand & Web Designer
Scope
Web Store Design01
Brand Identity Design02
Packaging Design03
Website Design
I designed the Ayurisa website to feel calm, credible, and easy to explore. A minimal editorial layout keeps the products, ingredients, and formulation story at the centre, while earthy tones and natural photography reinforce the brand’s connection to care and nature. Clear product information, doctor-led storytelling, and focused purchase journeys balance education with conversion.
Brand Identity
I created a brand identity inspired by Kerala murals, temple ornamentation, and traditional botanical art. A crisp, high-contrast wordmark balances the decorative visual language, while earthy browns, warm neutrals, floral borders, and hand-drawn motifs give the brand a sense of heritage. The system feels culturally rooted without appearing overly ornate or dated.
Packaging Design
The packaging extends Ayurisa’s visual identity through illustrated botanicals, mural-inspired borders, and a restrained cream-and-brown palette. Each product receives its own ingredient-led artwork while retaining a consistent structure across the range. The crisp logo and generous spacing bring clarity to the detailed illustrations, helping the products feel artisanal, premium, and recognisable on shelf.
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Arrow Mail
Arrow Mail is a concept email app designed to make multitasking, inbox organisation, and everyday communication feel faster, calmer, and easier to manage.